Jérôme Biard is good at keeping secrets. As chief executive of Roventa-Henex — a leading white label maker of Swiss watches — he needs to be. For episode 42 of the SJX Podcast, we visited Mr Biard at the company's secretive manufacture in the sleepy Swiss village of Tavannes.

The discussion covers the emergence of the 'micro-brand' (including whether that term is still relevant), the factors facing the Swiss watch industry today, the role suppliers play in shaping trends, and what it takes to start a watch company.

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