Is it possible to create a balanced sales model by mixing large, medium, and small projects for financial stability? Absolutely says our guest, Daniela Furtado. She is going to answer the question, Are Small Projects Worth It? In this episode we will explore how diversifying clients boosts cash flow, fosters relationships, and drives steady growth—without losing sight of the big vision. 

In this episode we learn:

- to create a revenue mix to ensure financial stability and reduce risks if a big clients drop off

- establish a profitable base rate for smaller projects (e.g., consultations, design refreshes) to ensure they are worth your time and effort

- never discount—just adjust the scope

- use small projects for strategic growth

- market your business for high-end projects by primarily showcasing large and medium projects online

- instead of waiting months to land a big client, let small projects generate cash flow to sustain your marketing efforts, ensuring continuous outreach and visibility

- nurture and upsell larger leads

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