In this episode of Ambitious, Kate dives deep into the essential criteria for making smart investments in your business, particularly when hiring a mentor or coach. She shares personal stories, critical questions to ask, and key factors to consider to ensure you're making the right choice. Whether it's understanding the mentor's specialty, assessing their communication style, or ensuring their values align with yours, Kate provides a comprehensive guide to help you invest wisely. Tune in for practical advice and insights to take your business to the next level.

00:43 The Importance of Smart Investments

02:06 Coaching and Mentorship Insights

05:58 Evaluating Potential Mentors

14:16 Specialists vs. Generalists in Business Coaching

18:47 Values and Communication Styles in Coaching

26:30 Authenticity in Marketing

27:29 Evaluating Social Proof

28:58 Client Results and Testimonials

30:19 Due Diligence Before Investing

35:32 Client-Focused Marketing

39:56 Stages of Growth and Mentorship

45:14 Questions to Ask Potential Mentors

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