What if your “creative brain” feels like 42 browser tabs open—none playing music you like? Kimberley chats with Skye Waterson, founder of Unconventional Organisation, about why ADHD-style thinking is so common among entrepreneurs and designers. They dive into why traditional productivity advice often fails creative minds, and how understanding your brain (diagnosis or not) can help you finally get things done. Expect science-backed tips, relatable laughs, and real strategies for working with your brain, not against it—plus, why rewards like ice cream should come before the work.

In this episode we learn:

- ADHD strategies benefit everyone—especially creative entrepreneurs.

- Start with a brain dump, then narrow down to what’s truly urgent.

- Reward yourself first to create momentum (yes, treats count).

- Break big tasks into micro-steps with clear, easy instructions.

- Use dopamine wisely—your playlist or workspace matters.

- You’re not lazy, your system might just be broken.

- Give yourself permission to work differently—your brain’s not wrong, it’s wired for creativity.