Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

EP 449 | Do You Want Fries With That? Upselling & Cross-Selling Strategies for Interior Designers


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Upselling and cross-selling aren’t pushy sales tactics—they’re powerful tools that allow interior designers to elevate the client experience and grow revenue without adding more hours to their workload. In this episode, Kimberley Seldon breaks down how to confidently recommend premium products, enhancements, and complementary services that genuinely improve project outcomes.
You’ll learn how to identify high-impact opportunities within your existing projects, how to present upgrades with integrity, and how small suggestions can turn modest jobs into remarkable results. With the right mindset and language, upselling becomes an act of service—helping clients get the best version of their project while increasing profitability for your firm.
If you want to maximize value, strengthen client relationships, and generate more revenue without taking on more clients, this episode will show you exactly how to do it.
In this episode, you will learn:
- The difference between upselling and cross-selling—and when to use each
- How to confidently present premium upgrades without feeling pushy
- Why integrity is essential when recommending enhancements
- Real examples of turning small projects into significant opportunities
- Strategies to grow revenue without increasing your workload
- How to unlock the potential of your current client relationships
...more
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Business of Design ® | Interior Designers, Decorators, Architects & LandscapersBy Kimberley Seldon

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