On today's episode of Ambitious, Kate is joined by Hayleigh Hayhurst, a podcasting expert who has helped clients leverage podcasts to grow their businesses, generate sales, and build their brands. They dive into the essentials of starting a podcast, the importance of quality content, and the strategies to use podcasts for business growth. Learn the do's and don'ts of podcasting, how to create engaging content, and why having clear goals is crucial for success. Whether you're a newbie or a seasoned podcaster, this episode is packed with valuable insights to take your podcast to the next level.

00:36 Meet Hayleigh: Podcast Expert

02:46 The Rise of Podcasting

07:18 Podcast Production Tips

14:03 Content Strategy for Podcasts

16:41 Setting Podcast Goals

34:43 Outsourcing Podcast Production

40:54 Understanding Platform-Specific Performance

42:21 The Importance of SEO in Podcast Titles

42:53 Engaging Your Audience with Relevant Content

50:07 Staying Committed to Your Podcast Journey

51:01 Focusing on Value Over Sales

56:47 Avoiding Common Podcasting Mistakes

01:01:07 The Ideal Podcast Length

01:12:05 The Importance of Authenticity

To connect with Hayleigh on Instagram, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.