Originally aired in 2017, this foundational conversation with branding expert Bruce Philp remains essential listening for any interior designer wanting to strengthen their identity, increase client trust, and build a brand that stands out.

As Bruce puts it, “People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” In Part 1, Kimberley Seldon and Bruce Philp explore why branding is far more than a logo or tagline—it's the belief system your clients choose when they hire you.

You’ll learn the core elements of a healthy brand, how small business owners can borrow cues from big companies to establish credibility, and the subtle ways entrepreneurs unintentionally undermine their own authority. This episode will help you step into your brand with clarity, intention, and the confidence clients expect from a professional.

What you’ll learn in this episode:

- The three components of a healthy brand every business needs

- Why outsourcing parts of your brand experience can strengthen client perception

- How adopting the appearance of a corporation builds client confidence

- The three common ways entrepreneurs give away their power

- How to use purpose, positioning, and character to build a recognizable, trustworthy brand

- Why clients choose brands based on belief—not just the work itself