Originally aired in 2017, this classic conversation with branding expert Bruce Philp remains just as relevant today. In Part 2 of You Are a Brand, Bruce Philp and Kimberley Seldon explore what happens when interior designers stop minimizing their value and fully step into the authority their clients are looking for.

As Bruce says, “Taking yourself seriously has power. It says you are playing a longer game.” When you embrace your brand with intention, you signal confidence, clarity, and leadership—qualities clients instinctively trust. And when you allow imposter syndrome to run the show, you risk sending the opposite message.

This episode dives into the mindset shifts, practical habits, and brand-building strategies that help design professionals move past self-doubt and into a more powerful, more profitable version of themselves.

What you’ll learn in this episode:

- Practical ways to combat and outsmart imposter syndrome

- What it looks like when clients fully trust your expertise

- Why clients want you to step confidently into the role of “the answer”

- How intentional brand development strengthens your leadership

- Why striving to learn beats striving for perfection

- How to create a positive client experience that builds loyalty

- Why your stories matter—and how they reinforce your credibility