In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.

During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.

You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.

Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

• The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.
• The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.
• The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.
• The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.
• And much more...

Important Links

• Connect with Susan: Website | LinkedIn
• Connect with Cameron: Website | LinkedIn
• Explore the COO Alliance - The World’s Leading Community for Seconds in Command
• Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
• Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
• Chat or video call with AI Cameron via Delphi