Professional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility to your firm's perceived value.

Candice shares expert insights on preparing your space for a shoot, creating a strategic shot list, and collaborating effectively with photographers who understand the interior design industry. You’ll also learn how to maximize your images across platforms—from your portfolio and website to social media and press opportunities—so your work gets the attention it deserves.

Whether you're a seasoned designer or just beginning to build your portfolio, this conversation will show you why investing in photography is one of the smartest decisions you can make for your brand, credibility, and business growth.

In this episode you will learn:

- How professional photography drives business growth and client acquisition

- Essential tips for preparing a space for a photo shoot (lighting, styling, decluttering)

- How to build a strategic shot list tailored to each project

- The value of working with photographers who have industry connections

- How to leverage your images for maximum exposure across social media and your website

- The evolving role—and current limitations—of AI in interior design photography

- Practical advice for new designers working with limited budgets