Great clients don’t want endless options—they want a confident expert who can guide them to the right solution. In this episode, Kimberley Seldon sits down with celebrated designer Laura Stein to explore why offering too many choices dilutes your authority, slows down projects, and leaves clients feeling overwhelmed.

Laura shares how narrowing your focus, standing firmly behind your design decisions, and aligning your brand voice with the clients you want to attract can completely transform your client experience. From asking smarter questions to understanding true motivations, this conversation shows you how to lead with clarity, conviction, and professionalism.

If you’ve ever struggled with clients second-guessing you, requesting endless revisions, or treating you like a decorator instead of a strategic partner, this episode will give you the tools to step into your authority—without sacrificing warmth, creativity, or collaboration.

In this episode you will learn:

- Why clients want solutions, not a buffet of options

- How to stand confidently behind your design choices

- How to align your brand voice with your ideal client

- The questions that reveal a client’s true motivations

- How to build systems and hire to complement your weaknesses

- Why guiding—not overwhelming—your clients leads to smoother projects and stronger relationships