Solutions. That’s what your client is looking for. But too often, designers with the best of intentions, bring them options, not solutions, In this episode, we talk about how to lead with authority, how to close the gap between the clients you dream of and the clients you have and how to lean into your expertise. Let’s talk about why narrowing your focus and standing firmly behind your design choices builds trust, saves time, and elevates your client relationships

In this episode we learn:

• clients want solutions, not a buffet of options

• stand confidently behind your design choices

• align your brand voice with your ideal client

• ask questions to uncover true motivations

• build systems and hire to complement your weaknesses

• focus on guiding, not overwhelming, your clients