What if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she genuinely loves. The result? More creativity. More joy. More profit.

Lori shares how she reframed success, stopped glorifying busyness, and rebuilt her business around fulfillment, not frenzy. With systems that support her, a team she trusts, and the courage to say no strategically, she created a design practice that protects her time, energy, and passion.

For interior designers who feel stretched thin, burned out, or stuck in the cycle of “more, more, more,” this conversation will show you a new model of success—one where your business works for you, not the other way around.

In this episode you will learn:

- Why busyness is not a badge of honor—and how to stop measuring success by hours worked

- How focusing on the work you genuinely love increases profitability and joy

- Why systems are not constraints but the foundation for creative freedom

- How strategic delegation frees your time and empowers your team

- Why saying no is a business superpower

- How profitability relies on margin, not top-line revenue

- How to design a business that supports the life you want