Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use competitor research without blindly copying ads that might not be profitable, strategic, or relevant to your business.

This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.

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