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Remember Kara Forney’s @BoyMomsBook reel that got 4 million+ views, brought in 13,000+ followers, and sold 70+ books in the first 6 days?

We said we didn’t know how she did it. And we don’t 100% know. Not to the extent that we can now sell you on “the perfect formula to reach IG and life stardom in 27 seconds.”

Yes, it seemed random, and one certainly never knows what will “hit.”

A viral reel is rarely the singular key to "success." But even though Kara's reel wasn't necessarily "intentionally strategic" (meaning that she didn't spend hours concocting the perfect video, verbiage, caption, and hashtags), we did identify four key takeaways EVERY author can benefit from.  

GET TO KNOW YOUR AUDIENCE

It’s not just about getting people to follow YOU. You need to know what hooks the types of people you want to attract! 

Boy Moms: Collective Tales of Mothers and Sons launched a year ago. Since then, Kara has been keeping tabs on where her ideal audience is. In other words, who are other Boy Moms are following, and what kinds of posts get traction with that audience?

Put simply, she set out to understand the “Instagram language” of her audience.

She determined the answer to be short, funny, repurposed posts, so that's what she posts a lot of.

 

“When that particular video clip came across my feed,” she told me, “I absolutely recognized I could do something with it ‘my’ segment of the Boy Mom audience would relate to. Did I think it would get 3.5 million views? Definitely not. But I knew that, on some level, Boy Moms would think it was funny.”

 STAY IN YOUR LANE

Kara isn’t a “boy mom coach.” She doesn’t help people become better boy moms. Her bo

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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