Most customers don't wake up excited to buy brake pads or a cabin filter. That's where YOU come in.

In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward).

Here's what we cover:

• How to explain any repair in plain English without jargon

• Why "just listing repairs" kills approvals and trust

• The easy 3-step J-R-R approach that makes recommendations stick

• How to weave in humor + humanity to keep it real (and not salesy)

• A weekly challenge to put J-R-R into practice on brakes, tires, filters, alignments, and more

This is Trust-Building 101. When you use J-R-R, you stop sounding transactional and start sounding relational. And that shift is what customers respect — and approve.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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