Building Awareness out of store is critical to velocity growth at existing stores. Yet, most founders do not have the cash to pay for awareness building. Word-of-mouth, though, still ranks as the number 1 causal driver of awareness for new brands. Why not learn how to nurture it and steer it? Ted Wright, of the agency Fizz, joins me for a two-part interview on WOMM, why you should NEVER hire a demo agency and why founders must do their own sampling...like a boss. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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