This week on the Millionaire Car Salesman Podcast,  L.A. Williams discusses aftermarket products in car security. Did you know that the car alarm does NOT go off if the window is smashed? This is a serious issue… WITH A SOLUTION! Additionally, L.A. discusses how video makes it easier when connecting with customers and sharing information. He also talks about the passion behind your business goals and how it can affect your business.  Joining L.A. this week is Tony Avila, CEO of Innovative Aftermarket Group based in Phoenix, Arizona. Their product, dFence, offers protection and connection for dealerships and customers. With dFence, car safety is the number one goal. dFence products allow dealers, law enforcement and even car buyers to track stolen vehicles, send alerts of a break-in, and photograph any “trigger events” automatically. 

“If you have passion and drive, and there’s value in the product… you will succeed,” says Tony. One of the biggest mistakes people make when building their business is not understanding the investment before they start. First, you need a good product. Second, customers have to want your product. And third, if there is competition, offer something they don’t have. 

 

About Tony Avila

Tony saw a great need in the industry for these products and his passion has backed up his product. Growing up, Tony worked with his father in car security sales. Following in their footsteps, Tony’s sons have taken on positions in sales and management with Innovative Aftermarket Group. 99% of dealerships that use dFence products have installed the device on the lot, so it is already set up for buyers. Additionally, when registering the device, users benefit from a few short tutorial videos that explain how to set up and use the product. dFence has provided their consumers with the tools they need should anything happen to their vehicle. As a Millionaire Car Salesman, you want to provide your customers with ease and convenience in respect to doing business with you. 

The National Automobile Dealers Association is coming to Las Vegas this upcoming March 10, 2022 to March 13, 2022. Located at the Las Vegas Convention Center, NADA is the place to be. Experience the Future with a multitude of automotive professionals gathered for this can’t miss event. 

Want to meet the Dealer Synergy Team? For those who plan to attend NADA this March, stop by booth 4730W to meet Sean V. Bradley, L.A. Williams, Tianna Mick, and the Dealer Synergy team IN REAL LIFE! 

 

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.

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