In this episode of Ambitious, Kate welcomes George Bryant back as they explore redefining the customer journey, emphasizing the importance of retention for scaling businesses. George introduces his 'four paths to the pier' framework and discusses how understanding these can elevate your business approach. They also cover the essential difference between trust and control in business, three common mistakes entrepreneurs make, and the five key steps for achieving long-term success. With George's extensive background, including 13 years in the U.S. Marine Corps, being a New York Times bestselling author, and hosting 'The Mind of George Show', this episode is packed with actionable insights. Whether you're an established entrepreneur or just starting out, grab your pen and paper—this is one episode you won't want to miss!

02:21 Defining Customer Journey

14:28 The Four Paths to the Pier

22:28 Building Trust and Relationships

43:34 The Triangle of Poop

43:55 The Zone of Doubt

51:54 The Inverse Journey

55:33 The Firehose Effect

01:04:58 Mastering the Five Steps

Resources Mentioned:

• The Go-Giver by Bob Burg and John David Mann

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