In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> interviews <a href="https://www.linkedin.com/in/jgilkey/" rel="noopener noreferrer" target="_blank">Jim Gilkey</a>, an Account Manager at <a href="https://terminus.com/" rel="noopener noreferrer" target="_blank">Terminus</a> and host of the podcast "<a href="https://www.accountbasedbeverages.com/" rel="noopener noreferrer" target="_blank">Account Based Beverages</a>." They discuss a $0 budget account-based marketing playbook that uses a "lean coffee" style roundtable event to connect prospects and customers. Key Discussion Points: - What a lean coffee roundtable event is and how it works- Tips for determining who to invite to the roundtables- Planning considerations like timing and potential roadblocks- Why focusing deeply on researching just one target account can yield insights that apply more broadly

In this episode of Scrappy ABM, host Mason Cosby interviews Jim Gilkey, an Account Manager at Terminus and host of the podcast "Account Based Beverages." They discuss a $0 budget account-based marketing playbook that uses a "lean coffee" style roundtable event to connect prospects and customers. Key Discussion Points: - What a lean coffee roundtable event is and how it works - Tips for determining who to invite to the roundtables - Planning considerations like timing and potential roadblocks - Why focusing deeply on researching just one target account can yield insights that apply more broadly

In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer">Mason Cosby</a> interviews <a href="https://www.linkedin.com/in/jgilkey/" rel="noopener noreferrer">Jim Gilkey</a>, an Account Manager at <a href="https://terminus.com/" rel="noopener noreferrer">Terminus</a> and host of the podcast "<a href="https://www.accountbasedbeverages.com/" rel="noopener noreferrer">Account Based Beverages</a>." They discuss a $0 budget account-based marketing playbook that uses a "lean coffee" style roundtable event to connect prospects and customers. Key Discussion Points: - What a lean coffee roundtable event is and how it works- Tips for determining who to invite to the roundtables- Planning considerations like timing and potential roadblocks- Why focusing deeply on researching just one target account can yield insights that apply more broadly

EP. 51 - Lean Coffee is the NEW Structured with Jim Gilkey I Scrappy Playbooks

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

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EP. 51 - Lean Coffee is the NEW Structured with Jim Gilkey I Scrappy Playbooks

EP. 51 - Lean Coffee is the NEW Structured with Jim Gilkey I Scrappy Playbooks

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