In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive into the latest developments in AI that are shaking up the marketing world. They unpack Google's jaw-dropping new video generator, Veo 3, which now adds realistic audio, dialogue, and facial expressions to AI-generated video. They also break down why marketers should (and shouldn't) be excited just yet. The episode explores Google's other major updates like Gemini's Agent Mode and Project Mariner, a glimpse into the near future of automation with custom-trained digital agents. Plus, a surprising power move from Cloudflare that might just reshape the internet economy—and AI's role in it. Dan also shares his own experiments using AI for hyper-personalized email sequences and everyday productivity hacks.

My Favorite AI Tools

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned

• Veo 3 (Google's AI video tool): https://deepmind.google/models/veo/
• Search Engine Land article on Cloudflare's AI strategy: https://searchengineland.com/ai-killing-web-business-model-455157
• Studio mobile photo editing app: https://www.godaddy.com/studio
• AI Automation Vault - https://aiautomationvault.com

Timestamps

• 00:00 - Intro & Today's Headlines
• 00:52 - Veo 3's game-changing video capabilities
• 06:40 - Cost, access, and quality of Veo 3
• 09:13 - Gemini's failure to deliver accurate search results
• 13:39 - Comparing Gemini, Claude, Grok, and ChatGPT
• 19:02 - Gemini Agent Mode and Project Mariner explained
• 24:30 - Cloudflare's potential to disrupt the AI economy
• 30:39 - Sponsor segment: High-Level AI sales email builder
• 34:45 - Everyday AI wins: from fixing grills to designing rooms
• 44:18 - Poll of the Week: Do you joke around with AI?
• 48:02 - Viral Post of the Week: OpenAI's hardware teaser with Jony Ive
• 53:08 - What OpenAI's device might be and why it matters

In this AI marketing podcast episode, Dan Sanchez gets real about the ethical dilemmas AI-powered marketers are starting to face. What happens when your AI-driven efficiency starts threatening the roles of your coworkers? Dan shares a personal moment of hesitation on stage and uses it to spark a candid conversation about responsibility, leadership, and a human-first approach in an AI-driven world. He offers three powerful mental models to guide ethical decision-making and introduces the “Human Edge” framework to ensure people don’t get left behind.

Links: 

• My Favorite AI Tools ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Timestamps 

00:00 – The ethical question haunting AI-driven marketers

00:40 – Real-life tension on stage: avoiding the hard answers

01:40 – Why fear is a good sign: values over tools

02:30 – Three mental models for navigating the AI dilemma

04:40 – Introducing the “Human Edge” framework

05:50 – The call to leaders: Don’t go AI-first, go human-first

06:50 – Klarna vs. Salesforce: Cautionary tales and best practices

07:30 – Practical advice for marketers and executives alike

In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez explore the emotional tension between AI innovation and the traditional craft of marketing. They kick off by celebrating the AI-Driven Marketer podcast reaching 3,000 subscribers and cracking the Apple Top 50 Marketing Podcasts chart. The conversation covers the newly released ChatGPT 4.1 model, Ryan Deiss' "retirement" announcement and pivot, and a viral LinkedIn post lamenting the loss of marketing craftsmanship. They also tackle whether agents are ready for prime time and wrap with practical AI use cases including using AI for home improvement, shopping, brainstorming, and troubleshooting.

• ChatGPT  - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• Digital Marketer by Ryan Deiss Post - https://www.linkedin.com/posts/digitalmarketingdan_big-announcement-im-retiring-from-digital-activity-7328595071614787587-0_8Q/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• Morgan Short Post: https://www.linkedin.com/posts/morgan-short-9a101b82_i-think-a-lot-of-marketers-are-worried-right-activity-7328409424673329152-10AE/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

• 00:00 - Is AI Killing the Craft of Marketing or Are We Romanticizing It?
• 00:43 - Celebrating Podcast Milestones: Top 50 Chart and 3,000 Subscribers
• 04:19 - What’s New in ChatGPT 4.1 and Why It Matters
• 06:35 - Upcoming Major Announcements from Google and OpenAI
• 09:20 - Ryan Deiss' Pivot and the Changing Digital Marketing Landscape
• 12:31 - Viral LinkedIn Post on the Grief of Losing Marketing Craft
• 20:00 - Marketers Who Embrace Change While Honoring Fundamentals Win
• 27:46 - Are AI Agents Real or Just Hype?
• 31:38 - HighLevel vs. Expensive Email Platforms
• 35:14 - Weekly Practical AI Use Cases
• 42:04 - Poll Results: Is Marketing More Complicated Today?

In this AI marketing podcast episode, Dan Sanchez breaks down a powerful, evergreen AI-driven lead nurture sequence that delivers hyper-personalized emails. Using a blend of ChatGPT, smart form data collection, and the High Level platform, Dan shows how he created an automation that dynamically writes customized action plans for each lead—based on their job, product, and audience. This isn't theoretical. Dan shares the exact setup, tools, and workflow powering a campaign that’s been running effectively for over a year, and he even offers it as a plug-and-play snapshot. If you're a marketer looking to do more with less, this is a masterclass in scaling personalization without burning out.

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• AI Fundamentals Course - https://danchez.com/courses/ai-fundamentals/
• AI Automation Vault - https://aiautomationvault.com

• 00:00 - Why this evergreen AI campaign is still delivering value a year later
• 01:00 - The problem with generic lead nurture sequences
• 02:00 - Dan’s lead magnet that launches the sequence
• 03:00 - The extra form fields that power personalization
• 04:30 - How ChatGPT is used to write custom action plans
• 06:00 - Behind-the-scenes look at High Level’s automation workflow
• 09:00 - Prompt engineering: the magic behind the emails
• 11:00 - Using custom fields and merge tags to scale
• 14:00 - Example email output from the automation
• 16:30 - How you can get and install this whole system for free

Would you like me to proceed to the next step and write 10 title ideas?

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• Bloomberg Article on Google's Search Decline: https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout
• Ahrefs LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7325827055026135040/
• Remaker.ai Face Swap Tool - https://remaker.ai
• Viral tweet of Rocks face getting distorted: https://x.com/BillyM2k/status/1918056959636586524?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1918056959636586524%7Ctwgr%5Efac49f68ac43ed1ca3fb8d54a5cdb09119466490%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FBot-Bros-21-1edc946be26d80b7a5f8e3a1463bd57d

• 00:00 - Opening questions: Is SEO dead? Are we becoming developers?
• 00:42 - Google’s 10% stock drop and AI's role in declining search traffic
• 04:11 - Ahrefs' content marketing director declares blog-driven SEO is dying
• 06:00 - GEO (Generative Engine Optimization) explained and debated
• 10:22 - Duolingo and Shopify go "AI-First" and the ethical considerations
• 12:56 - Dave Ramsey's AI adoption while staying people-first
• 15:17 - Procter & Gamble’s AI productivity study
• 17:24 - OpenAI buys Windsurf to advance AI coding capabilities
• 19:07 - How marketers might soon build their own tech tools
• 24:03 - Introducing podcast sponsor: High Level Marketing Platform
• 28:20 - Practical AI segment: Quarterly reports, contract reviews, and LinkedIn posts
• 33:40 - LinkedIn poll results: AI dominates professional content feeds
• 40:26 - Viral "Rock" image morph experiment and thumbnail generation hack

In this AI marketing podcast episode, Dan Sanchez kicks off a brand new mini-series called Unlock AI to teach beginners how to use AI—especially ChatGPT—for contextual problem solving. Instead of relying on generic search engine results, Dan walks through personal stories (including lawn care and flickering neon lights) to show how AI can provide highly tailored solutions. From parenting challenges to car repairs and marketing hiccups, Dan proves how generative AI can act like your ultra-smart neighbor, ready to help in real time. He also tackles the concern that AI could make us lazy thinkers—and offers a refreshing perspective on how it actually empowers deeper work.

• ChatGPT  - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• ChatGPT App (Official) - https://openai.com/chatgpt
• Home Depot - https://www.homedepot.com/
• Canon 80D (Camera Reference) - https://www.usa.canon.com/

• 00:00 – The frustration of endless Google searches
• 00:18 – Introducing the Unlock AI mini-series
• 00:42 – Why AI is better than Google for real-time help
• 01:40 – A lawn care story powered by ChatGPT's contextual awareness
• 03:55 – Using AI to fix real-world problems (car, kids, appliances)
• 06:30 – Live troubleshooting: flickering neon light
• 08:30 – Addressing criticisms: is AI making us dumb?
• 09:45 – The GPS analogy: AI as your problem-solving shortcut
• 10:30 – Two pro tips for getting better AI answers

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the ethical and practical concerns around AI’s persuasive power in marketing. What begins as a discussion on AI's tendency to “BS” users unfolds into a provocative conversation about sycophantic AI behavior, the illusion of memory, confirmation bias, and the disturbing effectiveness of AI in manipulating decisions. They expose the gray area marketers now inhabit — between using AI for good and exploiting its power to persuade at scale. This candid deep dive pulls back the curtain on the dark side of AI and challenges marketers to rethink their ethical boundaries before crossing a line that breaks trust.

• ChatGPT  - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• Ethan Mollick’s Book Co-Intelligence - https://www.co-intelligence.ai/
• 404 Media’s article on the Reddit persuasion experiment -https://www.404media.co/researchers-secretly-ran-a-massive-unauthorized-ai-persuasion-experiment-on-reddit-users/
• Dan's AI BSing LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7321963782216245248-CbIj?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• LinkedIn Poll: https://www.linkedin.com/posts/digitalmarketingdan_bonusquestion-danchez-activity-7323410024024715264-A4VN?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

• 00:01 – Is AI BSing You? The Illusion of Intelligence and Memory
• 09:30 – ChatGPT's Flattering Update: The Sycophantic Model Backlash
• 14:40 – Confirmation Bias Machines: When AI Tells You What You Want to Hear
• 20:00 – Emotional Processing and AI: Dangerous Loops and Manipulation
• 24:00 – The Reddit Experiment: How Persuasive is AI Really?
• 29:10 – Marketing Meets Persuasion: How Far is Too Far?
• 34:35 – Trust and Privacy: The Inevitable Brand Backlash
• 38:00 – Hyper-Personalized Persuasion at Scale: Where It’s Heading
• 42:01 – A Call for Ethical Marketing in the Age of AI Persuasion

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive into the latest AI updates for marketers, including exciting upgrades to ChatGPT’s API, the evolution of AI image generation, and how automation, AI, and agents will reshape marketing workflows. They also break down the ongoing drama between Elon Musk and OpenAI, discuss why Apple's AI struggles are critical to watch, and highlight new tools like Gamma.app that are revolutionizing design for marketers.

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• Gamma App - https://gamma.app/
• Make.com (Automation Tool) - https://www.make.com/
• Alexandre Conchas’ Automation vs. AI Agent Framework - https://www.linkedin.com/feed/update/urn:li:activity:7318265649863045120/
• Social Media Examiner (for the masterclass event) - https://danchez.com/session

Timestamps

• 00:00 - Introduction: Bot Bros segment and overview
• 00:30 - ChatGPT API and Image Generator Updates Explained
• 02:30 - What is an API and Why It Matters for Marketers
• 05:00 - OpenAI's For-Profit Controversy and Elon Musk's Drama
• 08:00 - Apple's AI Struggles and Market Implications
• 10:00 - Grok’s Progress and Political Bias in AI Tools
• 15:00 - Gamma.app Revolutionizing AI Design and Social Content Creation
• 22:00 - Poll Results: Why Marketers Aren’t Using AI More
• 30:00 - Automation vs AI vs Agents: How to Think About Future Workflows
• 41:30 - Announcement: Danchez’s Free Masterclass on May 1st

In this AI marketing podcast episode, Dan Sanchez shares exciting news about an exclusive, live encore of his top-rated session from Social Media Marketing World: “25+ AI Tools and Workflows That Will Change How You Create Content Forever.” This masterclass, originally delivered to a packed room of marketers, unveils Dan’s favorite AI tools and proven workflows for scaling content creation with fewer resources. And now, for one time only, he’s offering it to everyone—for free. Tune in to learn how to register and why this could seriously level up your marketing game.

• Register for the Masterclass: https://danchez.com/session

In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez break down the avalanche of AI updates that dropped during a major tech week dominated by OpenAI, Google, and Grok. From OpenAI’s viral anime-style image generator to its powerful 4.1 API model and agentic reasoning upgrades, this episode is packed with insight into how these tools are evolving into digital coworkers. The brothers explore what’s changing for marketers and how personalization, agent networks, and AI assistants are reshaping workflows—plus some hot takes on ethical gray zones in video generation.

• ChatGPT – https://openai.com/
• High Level Marketing Platform – https://danchez.com/highlevel
• AI Podcasting Tools – https://danchez.com/podtools
• n8n AI Automation Platform – https://danchez.com/n8n

• TED Talk with Sam Altman – https://www.ted.com/talks/sam_altman_openai_s_sam_altman_talks_chatgpt_ai_agents_and_superintelligence_live_at_ted2025
• Google’s A2A Network – cloud.google.com
• HeyGen (AI video avatar generator) – heygen.com

• 00:01 – 04:30 Viral image tool doubles ChatGPT’s users and sparks backlash from artists
• 04:30 – 07:30 OpenAI’s new API models (4.1, mini, nano) make automation cheaper and smarter
• 07:30 – 10:00 The power of Codex CLI and what terminal access means for developers
• 10:00 – 15:00 ChatGPT’s new user-facing models (03, 04 mini, 04 mini high) explained
• 15:00 – 20:00 “Agentic” AI and what it means for assistants that can think, search, and act
• 20:00 – 25:00 Using GPT-03 to build an Ideal Customer Profile from scratch
• 25:00 – 31:00 Emotional intelligence, memory, and the illusion of self-awareness in AI
• 31:00 – 37:00 Grok’s wild sprint to catch up with Canvas, memory, workspaces, and dev tools
• 37:00 – 43:00 Elon’s edge in robotics and why Grok might be AI’s dark horse
• 43:00 – 46:00 Google’s A2A network & agent infrastructure are here — why it matters
• 46:00 – 52:00 Personalization, privacy, and the looming debate over who owns AI memory
• 52:00 – 01:00:00 Deepfake videos with real emotion—where we’re headed, and why it’s scary
• 01:00:00 – End Authenticity, discomfort, and Dan’s existential crisis on AI-generated video