In this AI marketing podcast episode, Dan Sanchez and Ken Freire tackle the often cringe-inducing but crucial topic of thought leadership in the age of AI. They explore why the term gets a bad rap, how to redefine it with authenticity, and why standing out is more important now than ever in a sea of AI-generated, commodity content. They map out a practical path from professional to authority and argue that the world desperately needs more people willing to bring clarity, not confusion.

My Favorite AI Tools:

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned:

• Homo Deus by Yuval Noah Harari - https://www.ynharari.com/book/homo-deus/

Timestamps:

• 00:00 – Why thought leadership is awkward but necessary
• 01:00 – Defining authentic authority in the age of AI
• 03:00 – Why you can’t call yourself a thought leader
• 04:00 – Redefining thought leadership as deliberate influence
• 06:30 – Is there even room for more thought leaders?
• 08:00 – Why clarity is the antidote to content overload
• 10:00 – How Hormozi simplifies marketing for real impact
• 13:00 – The real path: from professional to expert to contributor to authority
• 18:00 – Why positioning as a student builds stronger authority

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the latest AI-powered capabilities in Google Sheets and how they're revolutionizing everyday marketing workflows. From automated spreadsheet completion to real-time data analysis and reporting, Dan shares specific examples of how Gemini is saving hours of work and turning spreadsheets into smart, dynamic tools. Whether you're managing content calendars or analyzing survey responses, this episode reveals how AI is transforming how marketers use spreadsheets.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all-in-one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Google Sheets Gemini AI - https://workspace.google.com/blog/product-announcements/duet-ai-in-google-sheets
• Clay (for AI data enrichment) - https://www.clay.com/
• Gamma (AI-powered presentation tool) - https://gamma.app/
• Turning your podcast into social posts: https://smack.fm

• 00:00 - Do you love spreadsheets? The kind of marketer that says a lot
• 02:00 - AI in Google Sheets is finally a real workflow enhancer
• 04:30 - Dan shares how Gemini filled in an entire Bible study worksheet
• 06:30 - When Gemini hallucinates: where AI in Sheets still falls short
• 08:15 - Use Gemini as a cell-level formula to categorize qualitative survey data
• 11:30 - Reporting magic: Gemini pulls podcast view data from multiple tabs and summarizes it
• 14:30 - The future of automating social media analytics with AI + Chrome
• 17:30 - Why High Level's fixed pricing and Google Sheets integration is a game-changer
• 21:00 - Turning podcast episodes into book chapters using Gemini
• 27:00 - Emotional processing and marriage fights: a surprising use case for AI
• 31:00 - Viral post: Claude cuts $195K hospital bill down to $33K
• 35:00 - Using AI for second opinions on legal and financial documents

Should you start a podcast? Take the free assessment:  https://AIdrivenmarketer.com/pod

In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all-in-one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Core Values Word Bank:
• AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/pod

• 00:01 – The human edge over AI: core values and lived experience
• 01:19 – What your "why" really is and why most people lose sight of it
• 02:32 – Why core values are your differentiator in a sea of AI sameness
• 05:20 – Ken's journey: discovering and teaching core values
• 06:53 – What core values are (and aren't)
• 10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless
• 15:05 – Using life stories and reflection to uncover values
• 19:14 – The "Reality Audit": time, money, energy, and fear as value indicators
• 23:14 – How to shortcut the process using ChatGPT
• 26:19 – Final step: aligning and refining your true top 5 core values
• 30:32 – Core values in marketing: bring them to life with stories
• 35:29 – 3 key stories every marketer should craft to express values
• 38:14 – Add the story of transformation to the mix
• 39:36 – Stories across your content make your values unmistakable
• 40:46 – Getting help: AI can assist, but humans help discern your truth

In this  AI marketing podcast episode, Dan Sanchez and co-host Ken Freire tackle the rising tide of AI-generated content and its impact on marketers trying to stand out online. With a flood of polished, AI-written posts dominating platforms like LinkedIn, they explore how marketers can preserve authenticity, leverage their human edge, and avoid becoming just another voice in the AI crowd. They share personal anecdotes and practical frameworks for how to lead with real experience, personality, and values in an era of indistinguishable content.

My Favorite AI Tools:

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Timestamps:

• 00:00 - Why LinkedIn Feels Flooded with AI Content
• 01:45 - The Graphic Design Industry's Coming Disruption
• 04:21 - Coca-Cola’s AI-Generated Commercials
• 06:18 - Personality as the Differentiator
• 09:13 - How to Stay Authentic with AI Tools
• 13:41 - Voice Prompting for More Personal AI Output
• 15:44 - The Human Edge: Experience Over Imitation
• 19:24 - Trust and Values in the Buying Journey
• 22:41 - The Theology of Creativity
• 24:42 - The Joy of Building with AI (Not Replacing Yourself)
• 28:20 - Applying Authenticity to Expert Marketing
• 33:07 - Real Authenticity is Values, Not Emotions
• 34:33 - Why Defining Your Core Values Is Crucial

In this AI marketing podcast episode, Dan Sanchez kicks off a new experimental series titled "Own the Show," joined by co-host Ken Freire. Together, they lay the foundation for what will become a book, starting with the urgent problem it aims to solve: the looming AI-driven job displacement. They unpack the coming shift, citing reports from the IMF and World Economic Forum predicting that over 60% of jobs in advanced economies will be affected by AI. This episode isn’t just about the threat; it’s a rallying call for marketers to embrace AI, reclaim their human edge, and rise as thought leaders to future-proof their careers.

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

• IMF Job Impact Report - https://www.imf.org/en/Blogs/Articles/2024/01/14/ai-will-transform-the-global-economy-lets-make-sure-it-benefits-humanity?utm_source=chatgpt.com
• World Economic Forum Job Forecast - https://www.weforum.org/publications/the-future-of-jobs-report-2025/digest/

• 00:00 — The coming AI disruption: 60% of jobs affected
• 01:00 — Introducing "Own the Show": Turning a podcast into a book
• 02:00 — The problem: AI replacing, changing, and offsetting jobs
• 03:30 — Knowledge workers at risk: A marketer’s wake-up call
• 06:00 — Hope in the WEF report: 7% net job growth
• 08:00 — Lean business trend: Fewer employees, more automation
• 10:00 — Rise of the solopreneur and AI as your first hires
• 14:00 — Becoming AI-driven is no longer optional
• 16:00 — The Human Edge: What AI will never replace
• 21:00 — Real relationships & thought leadership in the AI age
• 24:00 — Why a podcast is the best tool for authority building
• 28:00 — Final encouragement: Don’t wait, start now

Get the full ChatGPT Masterclass: https://aidrivenmarketer.com/course

In this AI marketing podcast episode, Dan Sanchez breaks down one of the most pivotal skills every AI-driven marketer must master: process development. He shares a powerful four-step framework and reveals how he used it to create a custom GPT that cut a 45-minute podcast pre-production process down to just five minutes. Whether you’re trying to automate your workflows, build repeatable systems, or scale your AI usage, this lesson is your essential launchpad into real productivity.

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

• MyShowrunner.com - https://myshowrunner.com

• 00:00 — Why this lesson is your gateway to advanced AI use
• 01:30 — What separates beginners from advanced AI marketers
• 03:40 — What ChatGPT Projects are (and how free users can benefit)
• 06:10 — The 4-step framework: Analyze, Optimize, Standardize, Mechanize
• 11:00 — Walkthrough: How I built my Showrunner GPT with step-by-step instructions
• 18:40 — Why clear instructions make or break automation
• 21:00 — Color-coding instruction sets for clarity and power
• 24:00 — How this one shift can double your productivity

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into Google's rapid advancements in AI, specifically the rise of Gemini and how Google's interconnected ecosystem of tools is positioning it as a serious contender to ChatGPT. From overhauled research assistants to free app-building tools, Google is quietly stacking up powerful AI features that marketers can immediately benefit from.

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

• Google Workspace AI Updates: https://workspace.google.com/blog/product-announcements/october-workspace-drop-ai-storytelling-research-and-data-protections?utm_source=chatgpt.com
• NotebookLM Overhaul: https://blog.google
• Free Vibe Coding App: https://aistudio.google.com/vibe-code
• Social Media Examiner AI Report 2025: https://socialmediaexaminer.com/aireport2025
• LinkedIn Poll: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7389670370250866688-Y5nO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• Viral Car Rental Video: https://www.linkedin.com/feed/update/urn:li:activity:7389311435639746562/

• 00:00 - Google swings for the fences with Gemini updates
• 01:55 - Gemini outperforms ChatGPT in turning transcripts into newsletters
• 03:00 - NotebookLM gets smarter and more reliable
• 04:18 - Veo 3.1: Faster, higher-quality AI video
• 04:38 - Google launches free Vibe Coding App
• 05:53 - Google's growing ecosystem is its secret weapon
• 07:59 - Sora vs. Veo video generation showdown
• 08:57 - Google Sheets now powered by AI and web search
• 12:29 - Sponsor: High Level and the AI Automation Vault
• 14:11 - Poll results: Google AI tool usage frequency
• 15:41 - Insights from the Social Media Examiner AI Report
• 23:07 - Viral Post: Sixt turns bad reviews into AI-generated horror films

Sign Up for the ChatGPT Masterclass: https://aidrivenmarketer.com/course

In this AI marketing podcast episode, Dan Sanchez dives into ChatGPT's new browser, Atlas, and explains why it's a total game-changer for marketers who work across multiple browser tabs and apps. He explores three practical ways this integration supercharges your marketing workflow: micro context, page context, and workflow context. Dan also walks through real-world examples using LinkedIn, Google Docs, and landing pages to demonstrate how Atlas eliminates context switching and keeps AI right where you need it.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• ChatGPT's Atlas Browser - https://openai.com/index/introducing-chatgpt-atlas/
• aidrivenpodcast.com - https://aidrivenpodcast.com

• 00:00 - Why Atlas is a breakthrough for real-time AI in marketing
• 01:15 - Introducing the three contexts: micro, page, and workflow
• 02:00 - Micro context example: improving LinkedIn post hooks with AI
• 04:30 - Page context example: co-writing and editing in Google Docs
• 06:45 - Shopping with ChatGPT: Real-time support and product evaluation
• 08:00 - Workflow context: Applying content from multiple sources into one project
• 10:40 - Security caveats and warnings about agent mode and prompt injection

Sign Up for the ChatGPT Masterclass - https://aidrivenmarketer.com/course

In this AI marketing podcast episode, Dan Sanchez dives into the five essential mindset shifts marketers need to adopt to fully leverage AI. He explains how success with AI isn't just about prompts, but about rethinking how we approach intelligence, collaboration, and productivity in an AI-assisted world.

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

• 00:00 – Why it’s about how you think, not what you type
• 00:49 – Mindset Shift 1: Thinking alone → Thinking with a co-intelligence
• 02:52 – Mindset Shift 2: Copying prompts → Practicing prompting
• 05:13 – Mindset Shift 3: Google searching → Discovering with AI
• 06:57 – Mindset Shift 4: Directing AI → Dialoguing with AI
• 08:39 – Mindset Shift 5: Fear of replacement → Amplifying your expertise

In this AI marketing podcast episode, Dan Sanchez walks through three transformative upgrades that anyone can make to their free ChatGPT account to dramatically increase output quality.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all-in-one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (My favorite AI automation tool) - https://danchez.com/n8n

Memory Map Prompt:
I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics.

Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context.

Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time.

• 00:00 - Intro: Why most users miss out on ChatGPT's real potential
• 00:34 - Upgrade #1: Settings and custom instructions walkthrough
• 02:00 - Personality Customization: How to make ChatGPT push back and be more helpful
• 03:00 - About You Setup: Personalizing for better alignment with your work style
• 05:00 - Upgrade #2: How to activate and leverage ChatGPT's long-term memory
• 07:00 - Memory Map Prompt: The exact prompt to supercharge ChatGPT’s contextual understanding
• 10:00 - Upgrade #3: Using Projects to compartmentalize and focus ChatGPT conversations