In this AI marketing podcast episode, Dan Sanchez reflects on two years of the AI-Driven Marketer journey, the accelerating pace of AI, and what the next five years mean for marketers. After a short break, Dan lays out a renewed mission for the show—using AI to make marketing more honest, helpful, and human—while unpacking the tension between massive opportunity and real job disruption ahead.

• Tella – https://danchez.com/tella
• High Level – https://danchez.com/highlevel
• Zencastr – https://danchez.com/podtools
• n8n – https://danchez.com/n8n

• Own the Show (book + resources) – https://ownthe.show

• 00:00 – Welcome back + why Dan took a break
• 03:30 – Two years of AI-Driven Marketer: growth, experiments, and lessons
• 08:45 – The hard truth: AI’s impact on marketing jobs
• 13:30 – Why trust will become the most important marketing currency
• 18:40 – New mission: making marketing more honest, helpful, and human with AI
• 24:10 – What to expect in 2026: practical AI, human skills, and vibe coding
• 33:00 – Why vibe coding changes what marketers can build
• 39:30 – Closing thoughts and looking ahead to 2026

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the final AI blows of 2025 in the ongoing tech brawl between Google and OpenAI. With ChatGPT and Gemini trading updates and innovations, the brothers share who they think won the year, where each model excels, and how marketers can capitalize on the rapid evolution of image generation and vibe coding.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Flavio from Adamo's viral comparison post - https://x.com/flavioAd/status/2000995149808279930
• Dan's AI family Christmas portrait experiment - https://www.linkedin.com/feed/update/urn:li:activity:7406820781365776384/
• ChatGPT image model update - https://openai.com/index/new-chatgpt-images-is-here/
• Google Flash 3.0 model - https://blog.google/products/gemini/gemini-3-flash/
• 2025 AI poll results - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7407549283681345538-oDmp

• 00:00 - Who won the AI war in 2025?
• 01:18 - ChatGPT’s new 5.2 model and Disney partnership
• 02:02 - Gemini vs ChatGPT image model comparison
• 05:05 - The evolution of image tools into full design assistants
• 08:02 - Using AI to redesign websites from screenshots
• 13:12 - Why Google’s Flash 3.3 model matters for marketers
• 15:00 - The rise of vibe coding and building custom AI tools
• 17:46 - Google's 2025 wins: VO, Nano Banana Pro, and ecosystem strength
• 21:14 - Why ChatGPT still leads: personalization and memory
• 24:24 - Sponsor Highlight: Tella for AI-enhanced video creation
• 25:44 - Everyday AI: Real-world tasks Travis and Dan solved with AI
• 30:47 - AI Poll Results: Who listeners thought won 2025
• 33:04 - Viral Post Breakdown: Times Square image model comparison
• 37:44 - Final thoughts: Why AI competition is a win for everyone

Ready for me to move on to the next step and write titles?

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their predictions for OpenAI’s "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• ChatGPT 5.2 Announcement: https://openai.com/index/introducing-gpt-5-2/
• OpenAI/Disney Partnership - https://openai.com/index/disney-sora-agreement/
• Brittany Moeller on LinkedIn (Viral Post Reference) - 
• Ethan Mollick (AI Researcher) post - https://www.linkedin.com/posts/emollick_whoa-this-new-gdpval-score-for-gpt-52-is-activity-7404955950865985539-wjSa/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• Brittany Muller post - https://www.linkedin.com/posts/britneymuller_stop-asking-chatgpt-about-how-it-works-its-activity-7404177405621501952-erCs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

Timestamps

• 00:00 - Intro: The AI race heats up with ChatGPT 5.2
• 01:51 - Breaking down the 5.2 benchmarks: From science to "real work"
• 07:50 - The "I Spy" Test: Testing Vision capabilities
• 11:00 - Battle of the Models: ChatGPT vs. Gemini for personalization vs. context
• 15:36 - The Disney Partnership: Sora gets access to the Magic Kingdom
• 22:30 - Predictions for next week: Hardware or a Google Docs killer?
• 30:30 - Practical AI: Christmas games and life coaching
• 35:00 - Poll Results: Who do we want to win the AI race?
• 36:45 - Viral Post: Why you should never ask an AI "Why?"

In this AI marketing podcast episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a trusted voice in your industry.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Podcast Assessment - https://aidrivermarketer.com/pod
• InstaPost (Custom GPT for LinkedIn) - https://go.danchez.com/instapost

• 00:00 - The Finale of "The Book Experiment"
• 02:40 - The 90-Day Authority Plan: Two Tracks Overview
• 03:37 - Track 1 (The Student): Days 1-30 (Niching & Reading)
• 13:50 - Track 1: Days 31-60 (The Connection Phase & Podcasting)
• 22:33 - Track 1: Days 61-90 (The Output Phase & Synthesizing FAQs)
• 30:40 - Track 2 (The Expert): Days 1-30 (The Packaging Phase & Idea Portfolios)
• 38:26 - Track 2: Days 31-60 (The Growth Phase & The Two-Channel Rule)
• 45:50 - Track 2: Days 61-90 (The Retention Phase & Lead Magnets)
• 50:45 - Final Thoughts on Taking Imperfect Action

In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• ChatGPT - https://openai.com/
• Anthropic (Claude) - https://www.anthropic.com/
• Perplexity - https://www.perplexity.ai/
• Opus Clip - https://www.opus.pro/
• Suno AI - https://suno.com/

Timestamps

• 02:29 - Dan’s grim prediction: AI is coming for 20-30% of marketing jobs.
• 06:41 - How developers and writers are the "canaries in the coal mine."
• 11:58 - The difference between junior execution and senior strategy.
• 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe.
• 24:00 - Why 2026 is the year AI agents likely take over basic tasks.
• 40:25 - The 6 future career paths for surviving the AI shift.
• 55:51 - The "Small Business" counter-argument: Why humans are still needed.

In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• InstaPost Custom GPT - https://go.danchez.com/instapost
• Zencastr - https://zencastr.com/
• ChatGPT - https://openai.com/
• Gemini - https://gemini.google.com/

• 00:00 - Introduction to the 90-Day Authority Plan
• 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading
• 11:16 - Learning in the Light: Documenting the Journey
• 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts
• 22:33 - The Output Phase: Synthesizing Knowledge into Answers
• 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts
• 36:48 - Finding Your Unifying Theme with AI
• 38:26 - The Growth Phase: The Two-Channel Rule and Engagement
• 45:58 - The Retention Phase: Lead Magnets and Depth Assets

In this AI marketing podcast episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Superfans by Pat Flynn - https://patflynn.com/books/superfans/
• Atomic Habits by James Clear - https://jamesclear.com/atomic-habits
• Income School (YouTube Channel) - https://www.youtube.com/c/incomeschool
• Moz (Whiteboard Friday) - https://moz.com/blog/category/whiteboard-friday
• Nothing is Wasted Ministries - https://www.nothingiswasted.com/

• 00:00:00 - Introduction to the Audience Growth Accelerator.
• 00:03:44 - The "Audience Growth Ceiling" and the math of churn.
• 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation.
• 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media.
• 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth.
• 00:39:28 - Creating depth through books, courses, and live events.
• 00:44:31 - Why you need "Superfans" (Pat Flynn concept).
• 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.

In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting)
• Substack (Discussed as a newsletter/community alternative)
• ChatGPT - https://openai.com/">https://openai.com/ (Mentioned for researching influencers)
• LinkedIn (Recommended primary channel for B2B)

• 00:00 – The "One Big Downside" of Podcasting
• 03:41 – Introducing the Two-Channel Rule
• 09:23 – Syndication vs. Engagement: Why you can’t be everywhere
• 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B)
• 19:35 – Dan’s "Working the Room" strategy for LinkedIn engagement
• 25:28 – How to identify who to engage with to grow your authority
• 28:49 – The dangers of automating comments with AI
• 30:50 – Optimizing your LinkedIn profile to function like a landing page

In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II
• Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/
• Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcast

• 00:00 - Why AI can never replace the human element of a personal brand.
• 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap.
• 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand).
• 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter).
• 18:48 - The Gary Vee Example: How stories of transformation create superfans.
• 21:58 - Pillar 3: The Future Self Science (You are both discovered and created).
• 27:55 - How to handle audience capture without compromising your values.
• 33:10 - The "Stake in the Ground" strategy for building authority.

In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

• Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II
• Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/
• Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcast

• 00:00 - Why AI can never replace the human element of a personal brand.
• 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap.
• 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand).
• 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter).
• 18:48 - The Gary Vee Example: How stories of transformation create superfans.
• 21:58 - Pillar 3: The Future Self Science (You are both discovered and created).
• 27:55 - How to handle audience capture without compromising your values.
• 33:10 - The "Stake in the Ground" strategy for building authority.