In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• ChatGPT - https://openai.com/
• Anthropic (Claude) - https://www.anthropic.com/
• Perplexity - https://www.perplexity.ai/
• Opus Clip - https://www.opus.pro/
• Suno AI - https://suno.com/

Timestamps

• 02:29 - Dan’s grim prediction: AI is coming for 20-30% of marketing jobs.
• 06:41 - How developers and writers are the "canaries in the coal mine."
• 11:58 - The difference between junior execution and senior strategy.
• 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe.
• 24:00 - Why 2026 is the year AI agents likely take over basic tasks.
• 40:25 - The 6 future career paths for surviving the AI shift.
• 55:51 - The "Small Business" counter-argument: Why humans are still needed.