In this AI marketing podcast episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a trusted voice in your industry.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• Podcast Assessment - https://aidrivermarketer.com/pod
• InstaPost (Custom GPT for LinkedIn) - https://go.danchez.com/instapost

Timestamps

• 00:00 - The Finale of "The Book Experiment"
• 02:40 - The 90-Day Authority Plan: Two Tracks Overview
• 03:37 - Track 1 (The Student): Days 1-30 (Niching & Reading)
• 13:50 - Track 1: Days 31-60 (The Connection Phase & Podcasting)
• 22:33 - Track 1: Days 61-90 (The Output Phase & Synthesizing FAQs)
• 30:40 - Track 2 (The Expert): Days 1-30 (The Packaging Phase & Idea Portfolios)
• 38:26 - Track 2: Days 31-60 (The Growth Phase & The Two-Channel Rule)
• 45:50 - Track 2: Days 61-90 (The Retention Phase & Lead Magnets)
• 50:45 - Final Thoughts on Taking Imperfect Action