It has been really cool to watch Brendon and the team build Maven out of nothing over the years. From the first time I met Brendon and we chatted about his vision for a new optics company I was sold. Not only do they have a great product but I recognized the vision he had. In our last podcast we talked about How the idea for Maven Optics came about and the seemingly random turn of events that led a high school art teach and coach to launching one of the most disruptive new optics companies to hit the market in our generation. If you want to listen to that on check it out here. This week Brendon joins me to chat more about entrepreneurship and advice to building a great brand. I my opinion Brendon has done a great job growing the brand and staying on brand with everything they do. In this podcast we talk about the importance of knowing where you are going and how only seeking dollars will not get you where you want. We also cover some of the new products that maven has come out with this year and some tips on how to choose your next optic.