In this episode of The Backyard Bouquet Podcast, Jennifer sits down with Jessica Hall, co-founder of Harmony Harvest Farm in Virginia’s Shenandoah Valley. What began as a simple question during a family beach vacation—“Where do florists get flowers?”—sparked the beginning of a 20-acre flower farm that now ships bouquets and heirloom chrysanthemum plants across the country.

Jessica shares how she, her sister, and their mom grew their passion into a thriving business rooted in sustainability, technology, and a whole lot of heart. From saving the last U.S.-based flower frog manufacturer to building a farm that blends heritage blooms with modern tools, this is a conversation full of wisdom and inspiration.

Whether you’re just getting started in the garden, knee-deep in flower farming, or dreaming of building something special with your family, Jessica’s story is packed with real-life lessons, encouragement, and the kind of flower talk that makes you want to dig in and grow.

🌸 Highlights from the episode:

• How a family conversation led to launching Harmony Harvest Farm
• The power of mentorship and why it’s worth investing in
• What makes heirloom chrysanthemums so special—and how to grow them
• Behind the scenes of their flower frog business, Floral Genius
• Using tech tools to manage a high-volume flower operation

🛒 Shop flowers, chrysanthemums, and flower frogs: hhfshop.com
📸 Follow along: https://www.instagram.com/harmonyhrvst/

Show Notes: https://thefloweringfarmhouse.com/2025/04/10/ep-53-growing-a-cut-flower-business-with-heirloom-chrysanthemums/

📌 Please Subscribe to The Backyard Bouquet Podcast for more flower farming insights!

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