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DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.

In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:

• Why treating Amazon as “free traffic” undermines growth
• Best practices in listing creative, SEO, and media segmentation
• How to avoid wasted cost chasing irrelevant keywords
• Implications of Amazon’s upcoming prep service cutoff in Jan 2026
• Why anonymous star ratings in seller feedback pose new risks

Listen to learn:

• Effective PPC structuring: exact, phrase, competitor campaigns
• Real‑world examples of spend optimization in running‑shoe brands
• Defensive tactics before Amazon’s policy changes go live

Timestamps

00:00 Common Amazon misconceptions from DTC brands

02:00 Why treating Amazon like DTC doesn’t work

04:00 How to approach Amazon like retail

06:00 Amazon ad spend mistakes and missed ROAS

10:00 Clifford’s rant on seller feedback changes

17:00 Amazon ends prep and labeling services

20:00 Why brands now care more about buyer location

24:00 Questions to ask your Amazon agency

28:00 Automation vs manual control in Amazon ads

Hashtags

#AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce

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