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Katherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI.
Key Moments:
Timestamps
00:00 Katherine’s journey to becoming CMO at Mira
02:00 Launching Mira from scratch and early growth strategies
06:00 First key marketing hires and team structure
08:00 How Mira built community and organic traction
13:00 Webinar strategy and content wheel for education
16:00 How product launches fueled Mira’s long-term growth
20:00 In-house vs agency media buying and working with Pilothouse
24:00 Partnership strategies that actually worked
27:00 Mira’s next phase of growth and top-of-funnel focus
30:00 How Mira uses AI in support, creative, and operations
33:00 Favorite SaaS tools and tech stack powering Mira
Hashtags
#DTCMarketing #HealthTech #FemTech #StartupGrowth #CMOInsights #CommunityMarketing #ContentStrategy #MediaBuying #EcommerceStrategy #DirectToConsumer
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
4.5
3636 ratings
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Katherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI.
Key Moments:
Timestamps
00:00 Katherine’s journey to becoming CMO at Mira
02:00 Launching Mira from scratch and early growth strategies
06:00 First key marketing hires and team structure
08:00 How Mira built community and organic traction
13:00 Webinar strategy and content wheel for education
16:00 How product launches fueled Mira’s long-term growth
20:00 In-house vs agency media buying and working with Pilothouse
24:00 Partnership strategies that actually worked
27:00 Mira’s next phase of growth and top-of-funnel focus
30:00 How Mira uses AI in support, creative, and operations
33:00 Favorite SaaS tools and tech stack powering Mira
Hashtags
#DTCMarketing #HealthTech #FemTech #StartupGrowth #CMOInsights #CommunityMarketing #ContentStrategy #MediaBuying #EcommerceStrategy #DirectToConsumer
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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