Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energized, innovate, and avoid burnout while leading in a world that never slows down?

This episode, guest host Sivana Brewer dives deep with Nick Dinsmoor, COO of Reel Axis, a fast-growing B2B marketing powerhouse. They unravel the secrets of self-awareness, delegation, and what happens when leaders brutally prioritize. You’ll hear why letting your employees run side hustles sharpens your edge, how to ride the AI tsunami without drowning, and why radical candor—without the edge—still gets results.

If you want to stop reacting and start driving bold operational change, this conversation drops the truth you need. Listen now to discover how top COOs avoid chaos and push their teams further, faster. Tune in or risk missing out on the real breakthroughs shaping the new COO elite.

Timestamped Highlights

[00:00] – The critical habit COOs need to ignore “the noise”—and why it’s a superpower

[02:16] – Why giving back is central to culture, and how it wins business in surprising ways

[04:37] – How AI completely upended content marketing (and what agencies do differently now)

[06:15] – When radical transparency turns toxic, and the pivot that saved a team

[08:29] – Newsletters: The “outdated” tactic that’s suddenly driving explosive growth

[10:29] – The 95/5 rule: A marketer’s secret to outlasting competitors in any vertical

[21:29] – The surprising upside of having employees with side hustles

[27:07] – What ruthless prioritization actually looks like for high-performing COOs

About the Guest

Nick Dinsmoor is the Chief Operating Officer at Reel Axis, a leading B2B marketing agency specializing in buyer intent data and anonymous visitor identification. Known for his blend of financial discipline and creative strategy, Nick has helped scale Reel Axis through radical transparency, empowering culture, and a relentless focus on operational evolution.

🔗 LinkedIn | Reel Axis

Mentioned Resources

• Beehiiv (newsletter platform)
• The Neuron (AI newsletter)
• ​​Morning Brew
• EOS – Entrepreneurial Operating System
• Rockefeller Habits
• Notion
• Teams
• Slack
• Gino Wickman (Traction)
• Leila Hormozi
• Alex Hormozi
• Closers.io
• ​​Scott Oldford

About the Co-Host

Sivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links

• Connect with Cameron: Website | LinkedIn
• Explore the COO Alliance - The World’s Leading Community for Seconds in Command
• Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
• Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
• Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.