We are launching a men’s candle company. I have more ideas than time, some ideas are better than others I’ll admit. Ideas are actually pretty easy it’s deciding which ones to pursue, which ones are going to be dead ends that take a ton of intuition and skill.

I created this thing Rich Ideas Lab for a few reasons. 1) I love jamming about business ideas, making money, and how to have the lifestyle about as much as hunting. 2) It’s the best resource I can think of to help all of you who want to do the same.

From an early age I knew there was a version of life where I had freedom to go do what I wanted when I wanted. A version of life where if you want something expensive you figure out how to make that money.

I worked like hell to make that happen. Then I thought I could teach a course on how to do that. While I do think that will save you years of missteps, what you really need to do is surround yourself with people who are doing that.

In retrospect it’s obvious, I surrounded myself with people who pushed me. Who made me think bigger. The problem I had was that there was very few people like me. They all wanted to build businesses so they could drink umbrella drinks on a beach. I was trying to do it so I could work face off chasing elk in the mountains.

SO, what is the thing I can create that is going to push me to the next level as well as help people get what they want but do not yet know how to get? This is that thing. Here is a taste of what we are doing, but it’s going to be so much bigger.