In today’s episode, Allan and Eric welcome Mat Rogers with Lizard SEM. When it comes to marketing, there are specific terms every pest control owner should know. Allan, Eric and Mat discuss two commonly used marketing terms, Search Engine Optimization and Search Engine Management and what they mean to pest control companies. In addition, it is important to make investments to your website to drive traffic and optimize SEO. <a href='https://lizardsem.com/'>https://lizardsem.com/</a>

In today’s episode, Allan and Eric welcome Mat Rogers with Lizard SEM. When it comes to marketing, there are specific terms every pest control owner should know. Allan, Eric and Mat discuss two commonly used marketing terms, Search Engine Optimization and Search Engine Management and what they mean to pest control companies. In addition, it is important to make investments to your website to drive traffic and optimize SEO. https://lizardsem.com/

In today’s episode, Allan and Eric welcome Mat Rogers with Lizard SEM. When it comes to marketing, there are specific terms every pest control owner should know. Allan, Eric and Mat discuss two commonly used marketing terms, Search Engine Optimization and Search Engine Management and what they mean to pest control companies. In addition, it is important to make investments to your website to drive traffic and optimize SEO. <a href="https://lizardsem.com/" rel="noopener noreferrer">https://lizardsem.com/</a>

Ep 57: How to Optimize Your Website for SEO

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&amp;L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

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The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

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Ep 57: How to Optimize Your Website for SEO

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