Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights on targeting, building trust through ads, and what to expect when working with an ads agency. We explore the evolving consumer behaviors, platform-specific strategies, and the crucial aspects of data-driven ad success. If you're ready to dive into paid ads and truly scale your reach, tune in and learn.

01:28 Meet Mitch: The Expert in Paid and Organic Marketing

02:50 The Balance Between Organic and Paid Strategies

04:30 Understanding Ad Fundamentals and Strategies

20:04 Ad Budgeting and Setting Realistic Expectations

41:36 Choosing the Right Platforms for Your Ads

46:33 The Customer Journey: Data-Driven Insights

49:47 The Power of Authenticity in Ads

52:59 Hiring and Vetting an Ads Agency

58:11 DIY Ads: Should You Do It?

01:00:23 When to Scale with Ads

01:02:50 Common Mistakes in Advertising

Resources Mentioned:

• The Great Hack - documentary on Netflix

To Connect with Mitch:

• Instagram
• TikTok
• YouTube
• Website

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To connect with Kate on Instagram, click ⁠HERE⁠.

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