In this episode of Scrappy ABM, host Mason Cosby is joined by Trevor Grimes, Lead Content Strategist at Scrappy ABM, to discuss strategies for repurposing existing content assets to support account-based marketing programs. You'll get a practical playbook for taking inventory of current content and identifying opportunities to reuse and reframe it to fill gaps in the buyer's journey.

Best Moments:

(01:38) Exploring content repurposing for ABM programs

(03:18) Mapping out content distribution strategy with Trevor Grimes

(07:36) Maximizing content repurposing opportunities through podcasts

(11:08) Repurposing content for ABM programs

(21:08) Tips for creating marketing content on a budget

(25:42) Overcoming roadblocks in content repurposing

Guest Bio:

Trevor Grimes is the lead content strategist at Scrappy ABM, where he builds robust ABM strategies on limited budgets. He brings creative problem-solving skills and an entrepreneurial mindset to content development.