What if the parts of building a $100 million company nobody posts about are the ones you most need to hear?

In this recast episode, Cameron Herold drops the highlight reel and tells the truth about scaling. The near-bankruptcy at $100 million. The $9 million fraud. The nervous breakdown on an elevator floor. The stuff entrepreneurs never post about until years later, if ever.

Cameron walks through the crises that actually shaped him, why cash is oxygen, why he stopped chasing balance, and how losing his identity to a logo nearly cost him his health, his marriage, and his closest friendships.

It is raw, funny, and uncomfortably honest, and it is the conversation most founders are too scared to have. Revisit it or hear it for the first time. Listen now.

• [00:01:02] The crises Cameron lived through in 40 years of building companies, and why he never talks about them
• [00:04:06] The pizza-and-beer night that flipped 12 employees from jealous to terrified
• [00:05:32] How $5 million in cash drained to zero in nine weeks at 1-800-GOT-JUNK
• [00:07:15] The bank meeting that exposed how little they understood their own business
• [00:11:53] A $9 million fraud hidden inside a company everyone loved working for
• [00:17:00] The elevator floor, the sobbing, and the breakdown nobody saw coming
• [00:18:26] The doctor's test that put Cameron at a 90%-plus heart attack risk
• [00:20:51] The podcast invite that turned into an elaborate account takeover
• [00:27:24] The four words from an employee that changed how Cameron lived
• [00:30:46] The 17-hour-day math behind the biggest lie Cameron told himself
• [00:36:12] Why 60% and 57.6% are not the same thing, and what it quietly costs you
• [00:39:42] The grapefruit at breakfast that signaled Cameron was about to be fired
• [00:46:27] What a rich life actually looks like to Cameron now
• [01:11:00] The vacation rule Cameron will fire an employee for ignoring

• Double Double by Cameron Herold
• Vivid Vision by Cameron Herold
• Who Not How by Dan Sullivan and Dr. Benjamin Hardy
• The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy
• WTF?! (Willing to Fail) by Brian Scudamore
• The Entrepreneurs' Organization (EO)
• Dan Pink's TED talk on the science of motivation

1. Connect with Cameron. Website and LinkedIn
2. Explore the COO Alliance - The World's Leading Community for Seconds in Command
3. Get Cameron's book: Second in Command, Unleash the Power of Your COO Book
4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.