A lot of projects are just looking at processes and applications. One thing that typically does not get the limelight is the data that is needed to empower these two things. But why is that? Is it because data is "invisible" and cannot be touched or felt?

Our guest today is Wiebke Apitzsch, who is working in "data" for over 15 years with companies like the Boston Consulting Group. Currently she is working in a small organization named "Datahearts" that focusses on the combination of business, data, and change expertise.
Her role is the head of data strategy, in which she defines the use cases (that match the client strategy), looks at the systems that support the data strategy, and set up project and change management to make the project a success.

In this episode of the podcast we are talking about:

Wiebke is very active on LinkeIn and you can contact her here: https://www.linkedin.com/in/wiebke-apitzsch/.

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