It's tough to explain something if you don't really understand it yourself.

I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :)

But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why.

Who are these people? Entrepreneurs like us! We have great ideas and products that we want to share with the world.

So... we ask people to buy them and try to explain reasons they should.

But, too often, those reasons seriously miss the mark.

How can we solve this problem? How can we explain our product in a way that makes sense and helps people understand what it can do for them?

That’s what you’ll learn from today’s podcast!

My guest this week is Dallin Nead, a visionary marketer, brand builder, and messaging expert who has taught thousands how to grow their businesses using the Content Supply™ method.

And now, he's sharing that method with us.

In the episode, you'll learn how to create a simple brand story that helps people understand exactly WHY they should buy your product.

And that's the #1 thing that will increase your sales.

Listen to the full episode to hear:

* What exactly a brand story is and why we need one

* How a brand story helps us market our businesses

* A simple way to create a brand message that you can use no matter who you’re talking to (and why starting with the end in mind is key)

Learn more about Dallin Nead:

* contentsupply.com (http://contentsupply.com/)

* Follow Dallin on Instagram (https://www.instagram.com/dallinnead/)

Learn more about Gillian:

* Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)

* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)

* Get in touch! (https://gillianperkins.com/contact-podcast-form/)