My guest today is Jeffrey Gitomer, an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. He is best known for "The Little Red Book of Selling" and his newest book, coming out at the end of October, is "Truthful Living: The First Writings of Napoleon Hill." Jeffrey was introduced to the Napolean Hill Foundation about 10 years ago and volunteered to start writing for their newsletter with an article every Friday. Napoleon Hill was the founding father of positive attitudes. In 1917 he had a course in advertising and selling. At the end of every course he would lay out positive thinking. When the Napolean Hill Foundation found these writings, what they call "After the Lesson Visits by Napolean Hill," the foundation approach Jeffrey about writing a book outlining his teachings. Jeffrey did not hesitate to say yes – and after years of pining over these lecture notes, his newest book was formed.

The topic is his book The Little Red Book of Selling: 12.5 Principles of Sales Greatness.

In this episode of Trend Following Radio we discuss:

• Personalization
• Service as the foundation of success
• Truthful living
• Communication

Jump in!

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