This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams interview Mike Schneider, Dealer Principal of Jim Taylor Motors in Fort Benton, MT. How does one become a dealer principal by 30 years old? What nuggets of knowledge has Mike learned in his automotive career? What is it like to be a dealer principal in a small Montana community?

Mike Schneider knew from an early age that his goal was to become a dealer principal at a Ford dealership. Mike credits his time as a performance trainer for advancing his understanding of what makes a good, well-rounded manager. He learned that he couldn’t expect sales to go up if, as the boss, he didn’t put money into advertising, and in that same vein, he can’t expect a better performance from a car salesman if, as a manager, he isn’t promoting training. The new automotive mindset has moved away from the sink-or-swim mentality to more internal investments and personal investment to build up the sales team as a team. Management is the key skill that many people in the automotive industry struggle with, so listen in to see what lessons Mike Schneider can impart so you can take your automotive career to the next level!

 

About Mike Schnider

Mike Schnider grew up with a dad in that business, and as a kid, Mike worked on his dad’s buy-here-pay-here lot in Spokane, Washington. During that time, Mike discovered his life goal to be a dealer principal of a Ford store. He started selling cars for a franchise auto dealer as a summer job in his second year playing college football. From there, Mike worked his way from sales to finance manager to the used care manager to general sales manager. Moving to the corporate side of the business doing performance training with dealerships around the country, the opportunity to purchase my Ford, Chevy, and GMC points became available. In 2019 Mike took over the dealerships and completed the full purchase of the facility and points in 2022, making Mike a first-generation dealer and sole dealer principal. 

 

About Jim Taylor Motors

At Jim Taylor Motors, everything we do revolves around you. Our various teams are trained to address your needs from the moment you walk through the door, whether you're in the market for your next vehicle or tuning up your current one.

Starting with our selection of new Ford, Chevrolet, and GMC models, our Fort Benton showroom is the place to be if you're in the market for a Ford F-150, Ford Escape, GMC Sierra 1500, Chevrolet Silverado 1500, or Chevrolet Silverado 2500.

 

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.

Win the Game of Googleopoly: Unlocking the secret strategy of search engines.

 

The Millionaire Car Salesman Podcast is Proudly Sponsored By: 

Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!

Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!