In this solo podcast, I explain the data and then get into what the scientists found would actually work with selling to the different groups. In particular, they found that tightwads could be persuaded to part with their money rather easily… with the right message!
You can find show notes and more information by clicking here: <a href="http://bit.ly/1Fa6gaR" target="_blank">http://bit.ly/1Fa6gaR</a>

In this solo podcast, I explain the data and then get into what the scientists found would actually work with selling to the different groups. In particular, they found that tightwads could be persuaded to part with their money rather easily… with the right message! You can find show notes and more information by clicking here: http://bit.ly/1Fa6gaR

In this solo podcast, I explain the data and then get into what the scientists found would actually work with selling to the different groups. In particular, they found that tightwads could be persuaded to part with their money rather easily… with the right message!
You can find show notes and more information by clicking here: <a href="http://bit.ly/1Fa6gaR" rel="noopener noreferrer">http://bit.ly/1Fa6gaR</a>

Ep #74:  How to Sell to Tightwads,  Spendthrifts, and Everyone Else

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

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Ep #74: How to Sell to Tightwads, Spendthrifts, and Everyone Else

Ep #74: How to Sell to Tightwads, Spendthrifts, and Everyone Else

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