In this episode of AgCredit Said It, host Libby Wixtead welcomes back Stacie McCracken, owner of McCracken, an agricultural marketing agency based in Ohio. The discussion centers around the importance of branding and marketing for farm businesses. Stacie explains that branding goes beyond just visual identity, encompassing mission, vision, strategy, goals, and customer experience. She emphasizes the significance of a strong brand identity that aligns with the farm's goals and values. The conversation covers how to leverage unique stories, the role of market research, and the balance between traditional branding strategies and authenticity. Stacie provides practical advice on maintaining consistency across various platforms and the importance of simple, recognizable logos and colors. The episode concludes with tips on overcoming imposter syndrome and the power of sharing one's story to create an emotional connection with consumers.

Show Notes: https://www.agcredit.net/news/episode-77-building-strong-farm-brand-stacie-mccracken

Connect with AgCredit on Facebook, Twitter and Instagram

Share questions and topic ideas with us:Email [email protected]