In this episode, host Mason Cosby is joined by Adam Robinson, CEO of Retention and RB2B, to discuss practical playbooks for using RB2B to de-anonymize website traffic and convert leads.

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Best Moments:

(01:41) Adam Robinson explains what RB2B is — person-level website visitor identity for US web traffic

(03:05) Adam confirms the effectiveness of RB2B by sharing an experience from an earlier call

(05:25) Adam advises narrowing down website visitors to the ICP and doing 1-to-1 outreach through channels like email, LinkedIn, or phone

(08:17) Adam suggests acting quickly (within 24 hours) as intent decays exponentially

(10:41) Adam emphasizes the importance of acting quickly and using the same outreach methods as with regular leads

(12:07) Adam discusses variations of the RB2B playbook, such as using thought leadership ads, newsletters, or integrating with tools like Clay

(17:55) Adam addresses potential roadblocks (GDPR concerns and misconceptions about compliance)

(23:25) Adam highlights the importance of providing detailed playbooks to help people implement RB2B successfully

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Guest Bio:

Adam Robinson is the CEO of Retention and RB2B, a company that provides person-level website visitor identity for US traffic, allowing businesses to de-anonymize their website visitors and convert them into leads.