We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.

 

Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?

 

If you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfortable, it can be tough to know where to start.

 

Kate Hore-Lacy (https://katehorelacy.com/) is a master at using video as a tool in your business to make more sales. Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID cancelled the live events where she would typically find many of her leads.

 

Thinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.

 

Kate Hore-Lacy is a client attraction strategist and sales and mindset mentor. Values-driven service providers who struggle with sales hire her to claim their impact, get clients, get praised and get paid! She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 33,000 followers of her daily videos, has recently been named a LinkedIn sales star.

 

Listen to the full episode to hear:

* How pivoting to video on a platform with less saturation helped Kate bring in sales when COVID caused her live events to be cancelled

* Easy strategies for selecting video topics

* Why your video description needs a hook too

* How to catch and keep your audience’s attention

* Why you don’t need to spend a ton of money on equipment to do video, and one relatively inexpensive thing that’s totally worth it

 

Learn more about Kate:

* KateHoreLacey.com (https://katehorelacy.com/)

* Connect with Kate on LinkedIn (https://www.linkedin.com/in/kate-hore-lacy/)

 

Learn more about Gillian:

 

* Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)

* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)

* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)

* Get in touch! (https://gillianperkins.com/contact-podcast-form/)