We are trying something new here at What's Your Baseline? — J-M turns his focus on investigative journalism and starts asking the “hard questions” (and not just the softballs that I get from him at other times) :-)
But in all seriousness — this episode of the podcast is a conversation between the two of us, while I play the guest role and did not cheat and did not look into our Notion outline while recording.
So, what is it all about? Well — some of you might have heard — I wrote a book, which will be officially published soon (this month!). And since it is about the first and second most popular topics of all What's Your Baseline? podcasts, I think it is highly relevant for our audience.

In this episode of the podcast, we talk about:

• Why a book, why me, and why this book?
• How was the book writing/creation process?
• What does it take to become an author?
• Self-publishing versus an established publisher
• What is the book about? Who is it meant for?
• What is next for the book, the next thing, and What's Your Baseline?

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