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Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the misaligned incentives within the ad tech ecosystem, concluding with a discussion on the future of AI in advertising.
takeaways
Chapters
00:00 Introduction to Ad Tech and Taylor Simons
02:10 Taylor's Journey into Ad Tech
05:09 Lessons from MediaMath's Bankruptcy
06:48 Current Trends in Ad Tech
08:59 Understanding SSPs vs. DSPs
11:06 Bid Duplication and Its Impact
13:13 The Role of SPO and Curation
15:41 The Limitations of Open Exchange
18:51 Incentives in the Ad Tech Ecosystem
22:49 The Future of AI in Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By AdTechGod, The AdTech God
5
3232 ratings
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the misaligned incentives within the ad tech ecosystem, concluding with a discussion on the future of AI in advertising.
takeaways
Chapters
00:00 Introduction to Ad Tech and Taylor Simons
02:10 Taylor's Journey into Ad Tech
05:09 Lessons from MediaMath's Bankruptcy
06:48 Current Trends in Ad Tech
08:59 Understanding SSPs vs. DSPs
11:06 Bid Duplication and Its Impact
13:13 The Role of SPO and Curation
15:41 The Limitations of Open Exchange
18:51 Incentives in the Ad Tech Ecosystem
22:49 The Future of AI in Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
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