AdTechGod Pod

Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons

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In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the misaligned incentives within the ad tech ecosystem, concluding with a discussion on the future of AI in advertising.


takeaways

  • Taylor Simons intentionally entered the ad tech industry.
  • MediaMath's bankruptcy was a painful experience for Taylor.
  • Turning failures into successes is possible with the right mindset.
  • SPO is still developing and has potential for growth.
  • There are over 200 SSPs actively participating in the market.
  • Misaligned incentives between SSPs and DSPs create challenges.
  • The open exchange has significant limitations for advertisers.
  • Publishers need to consolidate their SSP partnerships for better results.
  • Sharing campaign KPIs can improve trust and performance in the ecosystem.
  • AI has the potential to create new programmatic channels in advertising.


    • Chapters

    00:00 Introduction to Ad Tech and Taylor Simons

    02:10 Taylor's Journey into Ad Tech

    05:09 Lessons from MediaMath's Bankruptcy

    06:48 Current Trends in Ad Tech

    08:59 Understanding SSPs vs. DSPs

    11:06 Bid Duplication and Its Impact

    13:13 The Role of SPO and Curation

    15:41 The Limitations of Open Exchange

    18:51 Incentives in the Ad Tech Ecosystem

    22:49 The Future of AI in Ad Tech

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    AdTechGod PodBy AdTechGod, The AdTech God
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