Pest control companies offer a valuable service to their clients by solving a wide range of pest problems. In today’s episode, Allan and Eric discuss the importance of creating a business to solve a problem for your customers.  Service businesses, such as a pest control company not only create valuable services for their customers, it also creates jobs and generates revenue for the owner. Stay tuned for part 2 next week to learn more about how PCOs can focus on their “Why” while also building a profitable and sustainable business.