In today's episode, Allan and Eric discuss the importance of finding a niche for your pest control company. Is it important to research your market and find out where you can find the best ROI to serve your customers? By focusing on a specific niche, you can position your pest control company for long-term success in a competitive market. In addition, by specializing in a niche, you can position yourself as an expert in that particular area.

Summary
0:00 Teaser.

2:18 Being a jack of all trades.

5:19 How to look at adding new services.

7:44 Focus 90% on what you know.

9:34 What drives your economic engine?

11:45 Why are we doing this?

14:41 Focus on what you are good at.

19:48 How to cross sell your current list.

22:08 Monetizing your home services.