Financial Advisors Want to Know: What Women Want From Their Financial Advisor | Ep. 93 Dr. Barbara Provost & Maggie Nielsen, MBA

Welcome to the Financial Advisors Want to Know Podcast, I’m Catherine Tindall a CPA with Dominion where our focus is helping financial advisors navigate income tax planning and compliance for their firms.

In this episode, we explore how financial advisors can build deeper trust, improve retention, and better support women clients—especially during major life transitions—by listening more intentionally and designing a client experience that truly meets their needs.

Key Takeaways:

Women aren’t a niche—they’re the majority decision-makers.
Advisors who fail to intentionally serve women risk losing assets during major life transitions like widowhood or divorce.

Trust is built through listening, not expertise alone.
Women clients value being heard, understood, and included in the conversation just as much as technical competence.

Life transitions are the critical moments that define retention.
How advisors show up during emotionally complex events often determines whether a client stays or leaves.

Process matters more than product.
Clear communication, thoughtful planning frameworks, and consistent follow-through create confidence and long-term loyalty.

Advisors who adapt their approach gain a real competitive edge.
Firms that design their experience with women in mind don’t just retain assets—they grow through deeper relationships and referrals.

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