Ep 96 - Pushing options a high season sales risk - June 21 

Clay and Joseph discussed the common problem of sales teams getting complacent during high season and relying on customers' natural interest to push sales, leading to a decrease in conversions. They emphasized the importance of consistent processes and tracking data to avoid falling into this trap.

Joseph and Clay discussed the importance of sticking to the process and offering six options to customers, even during times of high demand. They emphasized the need to practice and perfect the process to make it efficient and muscle memory. - PLAY

Clay and Joseph discussed the benefits of offering multiple options to customers, including creating a sense of helpfulness and providing choices for different budgets and needs. They also briefly brainstormed six potential options for a customer who wanted to relocate a GFCI. -

Clay and Joseph discussed various options for a customer who wanted to move a GFI in their kitchen, including localizing all GFIs in the home, adding USB and backlit outlets, and offering whole home electronics protection. They were able to come up with 12 options in 9 minutes and emphasized the importance of understanding the customer's needs and offering a range of choices.

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