How does one person successfully and concurrently run businesses as diverse as a mortgage lending company, dance studio, juice bar and training facility? By applying the lesson in everything to everything else. For Brian, his ability to learn, implement quickly and adjust as necessary adds to his success as well as that of his contracted trainers at Reign Training Facility.

Brian Sardarizadeh is a man of many business talents. You could call him a professional entrepreneur. Currently, he’s CEO of Direct Home Lending, CEO of Inspire Dance Inc. and CEO of Reign Training Facility. And, there have been a few other businesses along the way. He has a special gift for cross-pollination of both lessons and ideas from one industry to the next. And, his gift means everyone who works with him wins.

With a love of fitness, he began working as a trainer, getting into management at 21 with 24 Hour Fitness. When it sold, he decided it was time for his exit. Armed with his entrepreneurial spirit, business studies and love of finance, he decided to give mortgage lending a try, which lead him to open Direct Home Lending. The success he experienced in the mortgage industry provided funding for the rest of his business ventures, including the one that brings him back to his roots in personal training, Reign Training Facility.

Reign offers a private facility with the belief that rapid, sustainable, healthy and natural change can only be achieved with the combination of strategic training protocols and integrated nutrition. The brainchild of Brian Sardarizadeh, it was his combining the best of a traditional training facility with the best of a boutique studio. His trainers are contractors who rent their space. But, Brian provides more than just a place to train their clients; he provides mentorship, guidance and support. And, therein lies the secret sauce to his success.

 

Episode Highlights:

• Find what motivates each individual and use that to drive them. There’s no one size fits all. You have to meet people where they are.
• Make money in different places. Don’t put all of your eggs in one basket.
• Provide guidance and support. Whether it’s trainers or franchisees, even though it requires a bigger investment, the happier they are, the happier you’ll be.
• Put the right people in the right spots. It’s everything.
• See what works and what doesn’t. And move on without the negative baggage associated with a perceived failure because it’s not a failure, it’s a lesson.

Join Matthew Januszek in conversation with Brian Sardarizadeh of Reign Training Facility to see how his business model meets trainers where they are to help them grow their businesses and become their best, all to enhance member experience.

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