In this emotional and honest episode, we hear how our guest went on a journey of recovery and pain relief, creating an international business by accident in the process. Following a motorcycle accident, he developed a therapy tool that’s helped everyone from stroke patients to CrossFit icon and fittest man in the world Mat Fraser benefit from an improved quality of life and better performance.

For a lesson in beating pain at its own game, along with an insight into recovery and the next generation of fitness, meet Dr Jason Wersland, founder of Theragun.

 

Watch the full episode on YouTube – https://youtu.be/radT6GFBK14

 

Jason Wersland grew up on a farm in Utah, embracing the resourcefulness of day-to-day life and watching his neighbor, a chiropractor for the Utah Jazz basketball team, who inspired him to follow the same career path.

To begin with Jason worked for people for free to learn the ropes of the chiropractic industry, and it didn’t take long for his skills to develop along with a real dedication and enjoyment to recovery, performance and mobility.

However, following a motorcycling accident Jason sustained a lot of soft tissue damage, suddenly going from athleticism and working on clients to being a patient himself and not being sure he’d recover. He created a tool that used vibration and percussion to increase blood flow and aid muscle recovery.

Following his injury and subsequent recovery, Jason first began using Theragun on clients in 2009, and then he included it in his clinic and began working on pro athletes with it in 2011. He launched Theragun as a business proper in 2016 and released the first commercial product.

Now Jason is still a practicing chiropractor in addition to growing his business, working on everyone from stroke patients to pro athletes. Even today it’s Jason’s attachment to his work, sharing the benefits of Theragun, that drives him more than traditional chiropractic approaches.

 

Theragun is the world leader in percussive therapy for targeted muscle activation, pain relief and full body recovery.

A health and wellness company, Theragun was founded on the core principle that the more our bodies can move, the richer and more fulfilling our lives will be. Theragun is at the forefront of revolutionising muscle treatment. As the world leader in this space, the business continues to innovate with modern solutions for muscle pain relief, performance enhancement, and faster recovery.

 

Highlights

• How injury and restrictions can cause anyone – everyman or athlete – to fall into a story that limits what they think they can do, and how bodywork and understanding mechanics can help free these limitations.
• Why the emotional state of anyone can be a huge contributing factor in any physical issue that a client may be facing.
• How you can overcome getting starstruck if you have the opportunity to work with celebrities by realising they’re just like us, with the same issues that they need help for like any other client.
• What Jason did to overcome muscle atrophy from an impinged nerve following a motorcycle accident, and how this paved the way for the invention of the Theragun.
• How pain travels around the body, and why vibration can bring release of discomfort and immobility, even from muscle and nerves that you thought were completely unrelated to each other.
• Why the speed of pain pathways can be overridden by vibration and percussion to stimulate the brain using a different nervous system pathway.
• How creating a new market space can be met with ridicule until the venture is validated, and what happens when more manufacturers start to enter into the space.
• How international studies and research opportunities have boosted Theragun’s credibility, and how these initially started out as simple anecdotal studies before developing to case studies around the world.
• What the trends and opportunities are in this emerging market, and how business can share information organically to ride the incoming wave of success in the meditation, stretching and recovery sector.