Against all odds Louie Herron, fought his way to ownership in the auto industry. Louie was adopted at the age of 5, never completed college. However, he did not let that define him or stop him. Louie believes that God has a plan for everything, he got his shot in the Auto Industry because of the Jackson State Helmet.

Louie entered the industry in 1995, with little to no training. He had to discipline himself by memorizing scripts, learning on the fly, and changing his mind frame about cold calls- making them a business. Louie's dedication and commitment elevated him to management within the first two years.

Louie believed that accountability as a manager is the best way to earn money in the industry. He believes there is immense amount of money to be made in the car industry. But you have to stop looking at a customer as a price, and look at yourself and the value you bring to the customer.

The path to success is not a straight line. You must be consistent, proactive and have the intent to produce. Success comes when you better yourself personally and professionally.

Be Driven by Fire!

Driven By F.I.R.E. By Louie Herron